A press kit, aka a media kit, is a package of promotional information about a person or company. A press kit is given to the media to aid with interviews, product (book) releases, and news conferences.
Every author should create a press kit to make it easier for people to get all the information about you and your published work in one place. Plus, you can give your press kits to bloggers when you’re setting up your blog tour.
You can see mine HERE.
What to put in your press kit:
1. Bio and Head Shot
2. Web links (including social media)
TIP: You can also include links to article you've done or that are about you.
3. List of Published Work
4. Agent/Publisher Information (including website and address)
5. Sample Interview Questions (optional)
6. Cover Art for Published Work
7. Book Blurbs
8. Book Information (Genre, Release Date, etc.)
9. Book Buy Links
10. Contact Information
Once you have everything configured in a document, save it to email to bloggers and anyone else who needs it. You can then add a page to your blog and/or website with all the same information for people who may be searching for it. Doing this is always a good idea. You can also create a downloadable press kit and add the link to your blog/website. I used Google Docs. But there are other websites that you can use.
TIP: Don’t forget to update your press kit whenever you publish a new book.
See: Author Photo Tips
See: How to Set Up a Blog Tour
QUESTION: Do you have a press kit?
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