March 03, 2021

What Happened When I Had a Free (Companion) eBook During My Blog Tour?


This is a follow-up post to my February post in which I talked about my new release marketing efforts, specifically blog tours. In this post, I am discussing what happened with my free (for a limited time) eBook.


FREE EBOOK DILEMMAS: Along with the release of A FIGHTING CHANCE, I also released THE DISASTER CURSE, a short story that follows A Fighting Chance.

Planning out how to release that eBook was tricky, because I wanted it go be free during the blog tour. Except, you can't mark a pre-order as free and I had set up my blog tour to start on the exact release day for AFC. I also didn't want to publish TDC on release day because it would take time for it to show up on all the retailers' sites. I needed to be sure that it would be available online AND that it'd be free in time, so I set it up as a pre-order and had it published 6 days before AFC.