I know many people think cover reveals are irrelevant, annoying, and unnecessary, but they can actually be useful to help authors promote their books before they are released, and it especially helps new writers to get their covers in front of the eyes of potential readers.
A Few Cover Reveal Techniques:
1. Some authors set up elaborate cover reveals on dozens of blogs. While this gets your cover out far and wide, keep in mind that many people follow several blogs in the same communities and will end up seeing your cover reveal over and over again in their blog feed, which they don’t like. On the other hand, I still argue that doing the reveal this way (although I don’t do it this way anymore) can help authors to find new readers.
2. When Hurricane Crimes came out, I did a cover reveal on maybe five other blogs as well as my own. And that’s because I got the cover a couple of weeks before it was to be published! So I had to work fast. I think pinpointing a handful of blogs 5-10 with a big following and a lot of traffic to host your cover reveal is a good idea instead of going to 20+ blogs and bombarding the same people with your cover.
3. For 30 Seconds, I did the cover reveal solely on my blog, which is what I’ll be doing from now on. The next day, I shared it on my Faceback page for those who didn’t catch it on my blog. This approach may not reach as many people as the first two options, but it’s more intimate. Besides, if you do a blog tour, your cover will certainly get around then.
TIP #1: If you do a cover reveal on your blog, or on other blogs, include the blurb so readers can have more to grasp onto than just an image. You can also share an excerpt.
TIP #2: If you have a newsletter, you can give your followers a sneak peak of your cover before the actual reveal. If they follow your newsletter, they’re most likely big fans and will enjoy this opportunity to see it before everyone else.
QUESTIONS: Authors: Do you do cover reveals? If so, how do you go about it? Readers: Do you like cover reveals? Bloggers: Do you host cover reveals?
I love cover reveals because I adore cover art. I still host them for that reason.