Dear Marketing Conflicted Writer,
Do you worry about having to sell yourself and your book?
Many writers do. For some, the fear and aversion to selling is so strong that they do nothing to promote their books, which is absolutely in their right. No one has to do what they truly don’t want to do. If promoting yourself and your books fills you with anxiety and insecurity, don’t do it. You’ll be happier for it. At the same time, you have to be okay with accepting the possible results of not promoting—fewer sales, fewer reviews.
Then there are the writers who want to promote but worry about others thinking they’ve sold out. Why? Because there are artists out there who believe marketing is a bad thing, that real artists shouldn’t stoop so low as to promote their work, that the people who do are only after fame and fortune. They say you’ve “sold out.”
