The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book by Marilyn Ross & Sue Collier. Now the title of this book is a tad misleading. While it is first and foremost about self-publishing, I found much of the marketing advice perfect for any writer, especially those writers (most of us) who publish with small presses/publishers. I found this guide when I was at Barnes & Noble hunting for books about marketing. I sat down and jotted many notes that I felt I could do, and when I got home, I started working on them.
What advice did I find?
- Look for niche magazines about subjects or destinations your books cover. Write articles for them, ask for reviews or interviews, and/or offer them an excerpt of your book.
- Provide literary magazines with freebie chapters that include your promo materials at the end, such as full ordering information.
- If your book is a how-to, take a part of a chapter, alter it, toss in an introduction and conclusion, and you have a fresh article.
- Find a writing group in your area and promote together.
- If possible, team up with organizations. Sell your book to help them raise funds.
- At a book signing, wear a badge with your book cover on it, or one that says “Author” with your name.
- At an event, have a packet of sample reviews on your table for interested readers to look at.
- Put an author interview in the “From the Author” section on your book’s Amazon page.
- When writing reviews, sign off as “Author of XYZ.” Or put this at the beginning.
If you’re self-publishing, definitely get this book. If you’re looking for ways to promote that’s unique from 1001 Ways and Guerrilla Marketing…get this book!
QUESTION: What’s your favorite self-publishing how-to book?