Guerrilla Marketing for Writers by Jay Conrad Levinson: 100 No-Cost, Low Coast Weapons for Selling Your Work. This is a fat book that helps writers build marketing techniques to promote their books, maximize their sales, and strengthen proposals. Although this book has mixed reviews, if you’re looking for a list of options you can explore to help you with these things, flip through the pages of this book.
Some of the ideas they offer are TV, radio, print interviews, media kits, press releases, webcasts, giveaways, surveys, reading/book discussion groups, newsletters, articles, and audio. They also off “Guerrilla Tactics” that help you take their advice to the next level.
Inside the pages you’ll also find their 15 most important marketing secrets, which include:
To delve deeper into these, you’ll have to check out this book.
Another book a lot like Guerrilla Marketing is 1001 Ways to Market Your Books by John Kramer. I found many of the same tips in these two books, but in 1001 Ways, there was more discussion about making it onto the bestsellers list and how to get the attention of Publisher’s Weekly and New York Times.
John Kramer also suggests publishing in the off seasons: July and August.
An odd marketing tip is to name a street after yourself or your book.
Both of these books can help you to form a checklist of ideas to try.
QUESTION: Do you have a favorite marketing book?