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May 04, 2016

Promo Efforts + A Love That Distrubs Cover Reveal



Let's
 celebrate Medeia Sharif's new cover for her upcoming release A LOVE THAT DISTURBS.  Isn't it eerie and just a bit seductive? I think so.


A LOVE THAT DISTURBS by Medeia Sharif
Evernight Teen, June 17, 2016

Maysa Mazari is alarmed by her mother’s talk about arranged marriage. Meanwhile, as a hijab-wearing Pakistani-American, she wants to find love on her own. Her judgmental Muslim clique has protected her from racist taunts, although the leader, Aamal, is turning on her as Maysa strays from the group because of her attraction to Haydee.

Haydee Gomez is a former gang member and juvenile detention student. Now living with a clean-cut aunt, she wants to turn her life around, even though one person will never let her forget her roots—Rafe, her abusive pimp. Haydee attempts to pull away from a life of prostitution when she develops feelings for Maysa, although Rafe isn’t willing to give her up too easily.

Finding themselves in danger from Maysa’s friends and Haydee’s pimp, it’s apparent their love disturbs everyone around them as they fight to stay together.

Find Medeia – YA and MG Author

Blog   |   Twitter   |   Goodreads   |   Instagram   |   Amazon




I am co-hosting the IWSG site! Check it out: Insecure and Proud!


The release for SEISMIC CRIMES came and went. It is now out there for everyone to purchase, read and review. 


Analysis of My Release Day Promo Efforts:

1. Bloggers participating in A to Z included a promo in their S post.
Results: 20 people had signed up. All but 5 posted the promo I sent. I received a good response from commenters, which is always nice to see.
2. Thunderclap Campaign.

I had 5 different messages going out at all different hours on April 22nd. 
Results: I had 120 supporters. 100 tweets. 31 Tumblr posts. 3 Facebook posts. Although those are great numbers, I saw nothing happen with it.
3. Announcements across all social media and Yahoo Loops (aka Yahoo Groups).
Results: In my announcements in the Yahoo Groups/Loops I included two pre-made tweets. Many authors I know tweeted for me and my publisher sent out many tweets. All of those got a bunch of re-tweets. This was definitely more effective than Thunderclap.
4. Pre-Orders. 

When Seismic Crimes was up for pre-order, I did a cover reveal. 
Results: The pre-release rank was pretty good. 

Overall Result: I had an over-whelming amount of support in the blogosphere and twitter-verse, which led the charge for my release day. Definitly take advantage of this and not just Thunderclap, which I don't think is as effective since you can't add a picture or a link preview.


QUESTION: What are your promo efforts for a new release?


Title: Seismic Crimes
Author: Chrys Fey
Series: Disaster Crimes Series (Book Two)

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98 comments:

S.A. Larsenッ said...

YAY! for Medeia! She is one of the most productive writers I know. And look at you... Woot! You have so much going on. Good for you. Wishing all the best with it!

Yolanda Renée said...

I also found thunderclap to be a huge zero - especially after all the work to get the support. Tweets seem to do a better job. Using the A to Z helped a lot for Murder & Obsession, I was surprised and pleased. I hope my publisher is too.
Congratulations to Medeia - and you too! Good job everywhere!

Nicola said...

Congrats to you and Medeia. Some great writing hitting the reading world. Have a super successful May!

Nick Wilford said...

Congrats on your launch, it sounds like a good result. I agree that Thunderclap is best as just a part of a larger campaign. I don't actually know what Yahoo Loops are, so I'll need to look into that! Congrats to Medeia too.

Madeline Mora-Summonte said...

I don't know much about Thunderclap. Glad to hear the release went well overall though!

Alex J. Cavanaugh said...

Never heard of Yahoo Loops.
Thunderclap was brand new when I tried it for my first book, and it might have been more effective then.

Karen Walker said...

Congratulations on your launch, Chrys. I've never heard of these things and haven't done much to promote my novel so I can't complain about no results. Best of luck to you.

Unknown said...

I haven't been able to really think about how I'm going to approach my next release, but when I have it figured out I will definitely blog about it. I really want to focus on marketing myself locally this time, so we'll see how that goes. And I'd also like to learn how to utilize both Instagram and Pinterest. Congrats on your release. I look forward to hosting you next month:)

Gwen Gardner said...

Sounds like you got it all covered. Well done! Now I'm off to find those tweets ;)

Chrys Fey said...

Thank you, S.A.! :D

Chrys Fey said...

I was really disappointed with Thunderclap because it was my first time ever doing it. If it's possible, utilizing A to Z brings in great redults. Last year, one of my eBooks came out during A to Z and had good results just with the little promos I put in my posts.

Chrys Fey said...

Thank you, Nicola! I hope your May is lovely. :)

Chrys Fey said...

Thanks, Nick! Yahoo Loops are places for people to chat, connect, and share. My publisher has a few and many book websites (reviewers) have them. You need a Yahoo account to access them and you gave to join them. Google author Yahoo Loops and you should find some.

Chrys Fey said...

Thank you, Madeline!

Chrys Fey said...

Yahoo Loops are great. They're places for people with the same interests to connect and share. Many publishers and review sites have them. They're like Google Hangouts but on Yahoo, so you need a Yahoo account. I personally find them better than Google Hangouts, though. People in the loops generally want to help others whereas people in Hangouts just want to share their own stuff.

Hilary Melton-Butcher said...

Hi Chrys ... I love the idea of Medeia's book - it'll be so informative for so many of us. Well done on your Seismic Crimes publication ... it's got a great premise and I love the cover ... good luck - I can see the A-Z could be helpful in promoting books ...

Cheers Hilary

Pat Hatt said...

Congrats on the launch. Very true, there are large numbers with Thunderclap, but I also find it does nothing much.

Chrys Fey said...

Thank you, Karen!

L. Diane Wolfe said...

Someone else posted about Thunderclap today and said that while the results weren't steller, they were enough she'd gladly do it again. I think everyone is just trying to find the next big thing right now.

M.J. Fifield said...

My promo efforts are definitely lacking. It basically boils down to I may or may not tell people I wrote a book. With the first one, it was like, "Hey, when's your book being published?" "Oh, last week."

So I love seeing what you've done, and what you've thought of it. I definitely need to improve in this area. Never heard of Yahoo Loops.

Congrats on the new book, Medeia!

Crystal Collier said...

Yahoo loops, eh? Never heard of them. I have a # of facebook groups with very supportive people, but Yahoo? I thought Yahoo was dead.

betty said...

Interesting cover and plot for her book!

Sounds like your release promo stuff went well too! I know you put a lot of effort into it too!

betty

Chrys Fey said...

I'm looking into ways to market myself locally too. Thank you! :)

Chrys Fey said...

Thank you, Gwen!

Chrys Fey said...

Thank you, Hillary! A to Z is the best. :)

Chrys Fey said...

I know. I was disappointed. Thanks!

Chrys Fey said...

I don't think I'd do it again. Asking my author friends to tweet my pre-made tweets was more effective.

Chrys Fey said...

Oh no, MJ! You need to tell people, and to want to tell them.

Yahoo Loops are like Google Hangouts, but everyone on the loops are more likely to support you.

Chrys Fey said...

I am amazed how many people never heard of Yahoo Loops. I'm going to have to do a post on it! Far from dead.

Chrys Fey said...

I did. :) Thanks, Betty!

Rachna Chhabria said...

Good luck to Medeia, she is a very prolific writer. Love the cover of Seismic Crimes Chrys.

Tamara Narayan said...

We did Thunderclap for the Parallels anthology, but I'd have to check on the stats. I promoted each story in one of my Weird Science blogs during the A to Z challenge. It will be interesting to see what happens.

Good luck on your release!

Chrys Fey said...

Thanks for stopping by, Rachna! :)

Chrys Fey said...

I hope you find good results from your A to Z promo. :)

Thanks!

emaginette said...

Somehow I knew you'd rock the blogosphere. Good luck with the book and more. :-)

Anna from elements of emaginette

VR Barkowski said...

Congratulations on your launch, Chrys. Honestly, I was exhausted just reading about your promo efforts. I’ve never heard of Thunderclap or Yahoo Loops, but I’ve never had a digital release (how weird is that???), so a lot of promo opportunities are lost on me.

VR Barkowski

Chrys Fey said...

Thank you, Anna! :)

Chrys Fey said...

You should look into both. They could be very useful for you. I especially recommend Yahoo Loops. :)

Sheena-kay Graham said...

Maybe Thunder Clap campaigns need catchy hooks to grab people. I don't know. Glad I took part in the blog promo and congrats on your latest release Chrys.

Carrie-Anne said...

I don't think I'd ever heard of Thunderclap or Yahoo loops. I'd assumed Yahoo social media was pretty much dead, since the heyday of Yahoo groups came and went years ago, and it's never been a huge search engine or one of the major news sites.

Congratulations to both you and Medeia!

Chrys Fey said...

I had 5 different tweets with tailings and catch hooks. Still didn't help. I think tweets with images or preview links are best, and Thunderclap doesn't do that.

Chrys Fey said...

Never assume! I love Yahoo Loops. Google writer and author Yahoo Loops and see what you find. :)

Joylene Nowell Butler said...

I've seen Thunderclap somewhere, can't remember at the moment. Something else I need to check out. And I will. Meanwhile, I wish you tons of success, Chrys. I know you work very hard. Especially on the newsletter. Hope I've told you how much you're appreciated? Very much!

Chrys Fey said...

Thank you, Joylene. I really appreciate that. I truly try my hardest in everything I do, especially with IWSG. :)

Liz A. said...

What are Yahoo Loops? Congrats on the release.

Chrys Fey said...

Haha! I've explained what they are in about a dozen comments. :P I'll put more info about them in my next IWSG post.

Pat Garcia said...

Congratulations on your release! I was very surprised to find Hurricane Crimes on Amazon Germany for 0.99 €. I bought it and also your new release but for its full price. Now, I look forward to reading them.
All the best.
Shalom,
Patricia

Anonymous said...

Congrats on your launch. My last Thunderclap campaign was for a free book on April Fool's day so I had the advantage of the fact April Fool's Day was trending too. That definitely helped.

I read another blog today that said they missed using the challenge for their book release and I thought "OMG that is a great idea!" You were wise to use the challenge to pimp your book. =)

Adrienne Reiter said...

Congratulations on your release. I need to follow you on Twitter! I don't know how you find the time to write, promote, and support other writers. It's inspiring. Thanks for co-hosting!

Fundy Blue said...

I'm chuckling as I read this post, Chrys! You are light years ahead of me in many ways! When my sister and I were promoting her book a few years back, we were working literacy conferences among other things! How times have changed in such a short time! For example, I have no idea what a Yahoo Loop is! Good luck with your book "Seismic Crimes!" That catchy title sure caught this geologist's eyes!

Chrys Fey said...

Yes, my books are sold on every version of Amazon. :D Thank for for buying both! I hope you enjoy them!

Chrys Fey said...

A trending hashtag is smart to include in the Thunderclap tweets. I didn't think of that. I may have to give it one more shot with a hashtag or two.

Chrys Fey said...

Aw. Thank you, Adrienne! I do what I can.

Nas said...

All the best with your book, Chrys. I'm making notes for when I may need :)

Chrys Fey said...

LOL! You're not the only one who doesn't know what a Yahoo Loop. Almost everyone commented saying the same. I found out about them through my publisher. I'll explain more about it in my next IWSG post.

Thanks! :)

Chrys Fey said...

Thank you, Olivia! :)

cleemckenzie said...

First, congrats to Medeia on her new book.

Second, congrats to you on your analysis of your launch. Very interesting.

Stephen Tremp said...

Chrys, I'm so behind on everything including helping bloggers promote their books. I'll do a Tweet for yours. Every little bit helps!

May 2016 IWSG Co-Host
May the 4th Be With You
Stephen Tremp’s Breakthrough Blogs

nashvillecats2 said...

Great post Chrys, everytime I see your book I recall the day I crossed over "The Golden Gate Bridge" Wonderful memories.
Yvonne.

Juneta key said...

Congrats on the release. Have my copy. Wishing you much success. Sounds like you had a good start. Looking forward to seeing you in my Author Spotlight on the 24th. You have a grown a lot. You are an inspiration.

Happy IWSG DAy,
Juneta @ Writer's Gambit

Chrys Fey said...

Thank you! I know you've been keeping track of what you do to. You inspired me to do this. :)

Chrys Fey said...

Every little bit certainly helps. Thank you so much, Stephen!

Chrys Fey said...

I'm glad my cover brings out a memory. :)

Chrys Fey said...

Yay! Thank you so much for ordering a copy! I just got mine. :D I can't wait to be on your glad.

sage said...

Medeia's book sounds intense. Glad your promo worked well and it was a pleasure to feature your book on the letter "S" day.

Chrys Fey said...

Thank you, Sage! :)

Cathrina Constantine said...

I agree with you regarding Thunderclap. I didn't use this promo for my last book.

Congratulations on your new Release. Wishing you much success!!!

Chrys Fey said...

It was my first time trying it and I was disappointed.

Thank you!

Lidy said...

Congrats Chyrs! Promoting isn’t easy but for my next promo release, I might try Yahoo Loops. Never heard of it before.

Denise Covey said...

Congrats on your hard work! Not everything works, but you have to try it to find out. I must ask Yolanda how her Thunderclap is working. Never heard of it until recently. I wish you well...:-)

Beverly Stowe McClure said...

Glad things ran smoothly for your cover reveal and launch. Congratulations. Here's to lots of sales and great reviews. I'm working on promo now.

Jeffrey Scott said...

Chrys!!!! OMG! I signed up for the S post reveal too, but I forgot all about it. I feel miserable about that. I really do. All my posts were pre-written, so there was no excuse. FYI, your post for Monday HAS been scheduled and it will post on time.

Chrys Fey said...

Join some Yahoo Loops now to introduce yourself before you post promo messages. :) I'll talk more about Yahoo Loops in my next IWSG post.

Chrys Fey said...

Thank you, Denise! I suppose for some a promo or Thunderclap could wield different results.

Chrys Fey said...

Thank you, Beverly! :D Good luck with your promo!

Chrys Fey said...

LOL. Yes, you were one who forgot. I sent an email, but you never replied and I didn't want to bug you. You had also signed up for my blog tour, so I knew I'd have something on your blog eventually. So no worries. :)

Thank you!

Jeffrey Scott said...

Don't ever feel you are bugging me to remind me. I appreciate a reminder. I think I bit off a bit more than I could chew last month. It didn't help I was out of town the weekend before the S post.

Chrys Fey said...

That's okay. I understand. My post on Monday is much better than the simple promo for S day. ;)

Romance Reader said...

Love the cover Chrys! I don't remember if I signed up?

Christine Rains said...

That's awesome news about your new release! :) Congrats to Medeia! I've been seeing her cover all over.

Chrys Fey said...

You did sign up for my tour. I had sent a confirmation email. I just sent a new one. :)

Chrys Fey said...

Thanks for commenting, Christine. :)

Birgit said...

I think you had great results and should be proud of yourself. Congrats to Medeia and all who have written and published their books. I think that is an amazing feat

Yanting Gueh said...

Congrats to Medeia on another release! Sounds like a deep and heartfelt story.

And thanks for sharing your wonderful results on your promos, Chrys. I was curious about Thunderclap and how it works (or not).

Chrys Fey said...

I am proud. Thank you, Birgit! :D

Chrys Fey said...

I've heard some people like Thunderclap, but many agree with me. The only thing you can do is try it yourself and check your results.

Lisa Thomson said...

Hi Chrys, the new book release and cover for Madaei's new book look fantastic! Nice re-cap on your promo for Seismic Crimes. I think I bought it in April on release day. I haven't had a chance to read it yet. I'm in the middle of 'Bonfire of the Vanities' a long and in depth read. :P Interesting how Twitter was most effective. I'll start thinking about my short story collection promo after I finish the edits. Your editing is excellent, by the way!

Chrys Fey said...

That's okay, Lisa. There's no rush. I have so many books waiting for me to read! Thank you for pre-ordering it, though! I'm glad you liked my editing. :D

Chemist Ken said...

I was happy to be a part of your release Chrys. Good luck with the book!

Chrys Fey said...

Thank you so much, Ken! I do have you down for my blog tour yet. :) June 8th

diedre Knight said...

Quite a gripping narrative; enhanced only by the enticing cover! Very best wishes, Madaei :-)
Chrys, I keep waiting for you to downshift, and instead you expand even more - outstanding!

Roland Clarke said...

Although I didn't know about Thunderclap when you were planning your launch, two authors I know through other groups are using it this month for their book launches. I'll be interested to see how that goes for them.

Pleased that the A to Z promotions on S day were effective, and glad I was able to support Seismic Crimes on that day.

Chrys Fey said...

LOL! That's what we should all be doing...expanding. :)

Chrys Fey said...

They may have different results. You never know.

Thank you! I appreciated your help. :)

Unknown said...

First, congrats to you and your books! I've supported others on Thunderclap, but have not put my books out there. Smoke and Mirrors releases May 25th, so I'm trying to get the word out. Have joined a Yahoo group, have promo going on with a couple different groups, retweets, and of course fb. Preorder is up right now. Guess I will see what happens....
Adding Seismic Crimes to my list... LOVED 30 Seconds!

Toi Thomas said...

Cool cover reveal and...
Congrats on your release. I'm glad to hear the results of your campaign were positive. I've heard of Yahoo Loops but didn't really know what they were. Thanks for sharing and thanks for co-hosting.

Chrys Fey said...

It sounds like you have a good plan in place. I wish all the best for you.

Thank you so much, Taylor!

Chrys Fey said...

Thank you, Toi! I'll explain more on Yahoo Loops later. :)